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The Jeanmaker

Jason Denham unveils the truth of Jeansmaking.

Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques - minutely studies tradition - but most of all obsesses over the tiniest of details. In this short documentary he will - for the first time ever - share some of his best kept secrets.